Zero to One: Notes on Start Ups or How to Build the Future

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won`t make a search engine. If you are copying these guys, you aren`t learning from them. It`s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

`Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.`
Elon Musk, CEO of SpaceX and Tesla

`This book delivers completely new and refreshing ideas on how to create value in the world.`
Mark Zuckerberg, CEO of Facebook

`When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.`
Nassim Nicholas Taleb, author of The Black Swan